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Mr. Giammetti and Mr. Garavani, longtime partners both in their late 70s, Presented the Valentino virtual museum via a live-streamed news conference from New York on monday. Instead of the static exhibitions in brick-and-mortar museums so familiar to fashion icons, the Valentino duo has used immersive 3-D technology to present archives spanning 50 years, including nearly 100 fashion shows on video, 5,000 dresses, the original working sketches from the designer’s hand and photographs of the clothes, the celebrities who wore them and a vision of the world of Valentino. “It is the first time there as been a virtual fashion museum — and people can interact,” says Mr. Giammetti, explaining the concept of digital “master classes” with Valentino and himself, as well as fresh interactive concepts to be introduced every eight weeks.
Have a Peek at the museum
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